Mobile devices are, quite possibly, one of the best methods for having your customer interact with your brand. With a device in hand, your sales force can show product, literature, and comprehensive information, all while staying fluid and on the go. Creating content for mobile can be a daunting challenge. Unlike the print medium, interactive content can accomplish a lot more than just words on paper. When designing for mobile, it is easy to fall into a few bad patterns that will have your app turning into "just another brochure". Keep these items in mind when deciding on your mobile mar..