1. Many trade show exhibitors start filling their calendars anywhere from twelve to eighteen months in advance. Always plan early. 2. Make a list of goals and objectives for the show. This list should be very specific outlining how much you can spend, how much you hope to generate in new sales, how many new business relationships you plan to acquire, etc. 3. Business markets are evolving continuously so be open to new ways of presenting your services. Trade show attendees see hundreds of exhibits throughout the course of the show. &..